Everything is Right Here: The "Walkable City"
The creative concept vision revolves around the idea that everything the city has to offer is accessible without ever leaving the complex. The Gindi TLV project highlights a vibrant lifestyle, a young community, and an urban atmosphere where everything - from leisure and culture to shopping and parks, is just a few minutes walk from home.
It’s more than just a building; it’s a complete ecosystem.
The creative concept vision revolves around the idea that everything the city has to offer is accessible without ever leaving the complex. The Gindi TLV project highlights a vibrant lifestyle, a young community, and an urban atmosphere where everything - from leisure and culture to shopping and parks, is just a few minutes walk from home.
It’s more than just a building; it’s a complete ecosystem.
The Gindi project was designed as part of my work at PoweredBy, an innovative advertising agency by Yedioth Ahronoth, in preparation for the launch of a new residential complex in the heart of Tel Aviv.
My design mission was to highlight the project's key advantages and convey the elevated lifestyle it offers.
The campaign included high-end video productions, editorial content, local attraction guides, interactive quizzes, and curated information about the area—designed to communicate the prestige of the complex with just a touch of everyday charm, all under the Yedioth Ahronoth brand.
My role was to bring all of this content together into a clean, visually compelling website, working closely with the Yit development team.
To present complex information accessibly, we utilized custom infographics while maintaining a clean, delicate, and high-end aesthetic. The interface was designed as a fully responsive experience (Desktop & Mobile), ensuring a seamless flow of visual content across all platforms while maintaining clear hierarchy and readability.
